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In South Africa and in Mexico, a young man may possibly drink something that comes to hand throughout the week, but when he requires his very best girl out on a Saturday evening, he treats her to a Coca-Cola. There is a lot of evidence that to Coca-Cola guys the course of true really like runs smoothest when it runs delicious and refreshing. In the company’s ads, which attempt manfully to equate the beverage with “the heart-thumping happiness of boy having acquainted with girl,” it is made explicit that boy who initial gets Coke to girl gets girl, also. They...